For the last year I’ve been wondering how the internet enables local food systems to compete with the mainstream industrialized food system. And to be honest I haven’t seen that services like Twitter or Facebook have done much to change this, although the potential for constructive community-building is present. But out of the blue I discovered the website that can change it all: Foodzie.com. Not only does it allow consumers to locate small-scale and gourmet food producers in their area, it makes it really easy for the artisans to set up virtual store fronts within the site. It seems so perfect, I’m inspired to produce gourmet heirloom tomato ketchup from tomatoes grown here in Carlsbad from Valdivia Farm, and set up a virtual store front on Foodzie.com. This is an example of Valdivia’s beautiful heirlooms from last summer’s harvest.
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